242 Inc

242 Inc is the holding brand that owns several local restaurants in Cambridge, MA, including Miracle of Science, Cambridge 1. and Tory Row. During my time at Tank Design, I was able to work on print ads, email campaigns and website copy for these local restaurants, tapping into their voice and differentiators to help grow their reach amongst other campaign-specific goals.

*Note: All work on this page was done while working at Tank Design.

Above is a print ad created for a local Cambridge, MA bar and restaurant, Miracle of Science. The goal of this ad was to capture the audiences' attention and immerse them in the Miracle of Science experience, taking on a conversational, quirky tone.

Above is an email kicking off bar and restaurant Tory Row's annual 5K, encouraging sign up through and early bird sale. For this email we wanted to highlight the benefits of running in the race with a more conversational, relatable tone while also touching on the locale.