Continuum is a modern rental property owned by Samuels & Associates, a Boston-based commercial real estate company working to revitalize and reframe some of Boston's less sought after neighborhoods. During my time at Tank Design, I worked on everything from print ads, to emails, to website copy for Continuum and a number of Samuels' other properties.
*Note: All work on this page was done while working at Tank Design.
Above are a select few of the pieces to a campaign for the Samuels & Associate's rental property, Continuum. The goal for this campaign was to immerse the audience into the lifestyle associated with the new property alongside a strong offer to increase leases. Because this campaign was comprised of quick touch points such as print and billboard ads, it was important that the tagline be short and impactful.