Designow is an e-commerce website where up-and-coming fashion designers can submit their designs to potentially be manufactured and sold on the site. During this project, I helped to define a voice and apply it to error messages, emails and other touch points. A key deliverable of this project was defining not only social media best practices and strategies for Designow, but how their brand and voice translates to their social presence.
*Note: All work on this page was done while working at Tank Design.
Above are a few examples of how I incorporated the Designow voice into these mandatory and often ignored touch points.