FlatRate Moving is a moving company specializing in metropolitan and long-distance moves. They wanted run display ads for their international moving services targeting New Yorkers and positioning themselves as experts while taking on a relatable and conversational tone. I used their key messaging points to concept multiple directions using that tone and messaging.
*Note: All work on this page was done while working at Tank Design.
Above are display ads I created for FlatRate Moving's campaign to promote their oversea's moving services. Unified visually, the messaging goals of this campaign were to highlight a more emotional, exciting piece of moving, such as learning the new culture, as well as to highlight a more tactical worry, such as timing, all while positioning FlatRate Moving as experts and partners.