Staples is a worldwide office supply brand and retailer, but over the years, they've become so much more to business owners. My time at Staples' in-house agency was during a brand revamp, transitioning from the ever-loved "That was easy" tagline to the empowering "Make more happen" tagline. I helped bring the new voice to everything from emails to landing pages to print ads.
Above is a Staples video I helped create for social. The goal of this video was to promote Staples' print offerings during back to school season in a lighthearted, relatable way.
Above is a print ad for Business Interiors by Staples, a sub-brand of Staples specializing in customized spaces for organizations of all kinds. The messaging goal here was to highlight the benefit of a well-designed space.
Above is a direct mail piece for Staples. The goal of this DM was to highlight the savings and variety of supplies — I chose to take a spring cleaning approach, framing each page in a check-list manor.
Above is the Staples Coffee Center landing page. The goal in creating this page was to position Staples as more than a supplier of office goods, framing them as partners to small businesses offering tips, advice and offers.
Above are three emails, each for different sub-brands of Staples — Staples Copy & Print, Staples Advantage and Staples. Each of these took on a new structure, breaking the typical Staples email mold, working to tell a more cohesive story than simply highlighting services or sales.