TEDxCambridge is a local extension of TED, putting on annual speaking events. A more fluid relationship with this client led us to a less traditional branding process, creating a brand blueprint based on informal workshops and our own understanding of the brand.
*Note: All work on this page was done while working at Tank Design.
Above is the brand blueprint for TEDxCambridge, establishing who they are, what they do, why they do it and how they do it, along with their brand pillars. Since the relationship with this client is more open, we created this piece after delving into their social. Creating the brand blueprint helped us to solidify brand voice and purpose, which translated to our social efforts and website redesign.
Above are a few examples of social media posts for TEDxCambridge during a time when we were not working to promote a specific event. Our strategy during this time was to position TEDxCambridge as leaders in the realm, offering perspective. One of the main ways we did this was through a video series called "TEDx Tips" of clips that are 60-seconds or less featuring their renowned speaking coach, Tamsen Webster. I helped to strategize, concept and create these videos.
The first of the TEDx Tips series. The rest of the videos can be found here.