The Boston Globe

The Boston Globe

The Boston Globe is a news publication that has been a staple of the Boston community since 1872. Having a disjointed look and feel alongside poor conversion metrics for their promotional emails, they came to Tank. Working closely with the designer, I helped to concept email campaigns that gave The Boston Globe a more unified voice, look and message, positioning them as a quality news source with a local, Boston spin.

*Note: All work on this page was done while working at Tank Design.

 
Above is an email campaign for The Boston Globe's February 2017 prospect sale email. The goal of the concept was to subtly highlight the current political climate, positioning The Globe as a truthful, established news source there to tell the full story.
 
Above is the email campaign for The Boston Globe's Valentine's Day sale. The concept tapped into The Globe's relatable voice, speaking to their largest audience, a slightly older demographic, who are familiar with the personal ads era.